Unifi is a fast-growing finance and technology company operating in Zambia, South Africa, Uganda, Kenya and Tanzania. Unifi delivers personal lending products through online, mobile phone, and branch channels. The company is well supported by strong shareholders and a board of directors with vast experience in entrepreneurship and lending.

The SA business operates exclusively online and handles high volumes of loan applications and collections operations through a contact centre and supporting services operation in Tyger Valley, Bellville. The team works closely with a centralised group services office providing credit, data, systems and IT, HR, and finance shared services from Stellenbosch to client-facing operations in-country.

As Client lifecycle specialist You are responsible for the "heartbeat" of our customer base. You will bridge the gap between complex data science and commercial execution—using SQL, Python, and BigQuery to segment our audience, design high-impact A/B tests, and build a retention strategy that keeps our clients from moving to competitors.

Responsibilities:

• Use SQL and Python to extract and clean data from BigQuery, moving beyond basic demographics to behavioral and risk-based segmentation.
• Build and maintain predictive churn models to identify "at-risk" clients before they exit.
• Design, execute, and measure A/B tests across the customer journey (pricing, timing, messaging, and channel).
• Translate business problems into analytical frameworks.
• Analyse customer lifecycle data using SQL to extract and identify retention risks and opportunities.
• Monitor reactivation, repeat lending, churn and dormancy trends.
• Segment customers by both risk and intent.
• Identify behavioural signals that predict churn or re-engagement.
• Design and evaluate retention initiatives and pilot campaigns.
• Track cohort performance and lifetime value trends.
• Conduct deep-dives into competitor offerings and market trends to understand why clients switch.
• Identify friction points in customer journey.
• Partner with Operations, Marketing and Credit to improve retention outcomes.
• Build dashboards and reporting that provide clear, actionable insights.
• Provide recommendations to reduce customer attrition and increase repeat usage.
• Manage campaigns independently and using data to drive retention decisions.

Requirements:

• Grade 12 essential;
• Diploma or degree in related field advantageous;
• Minimum 3 - 5 years in Data analytics, CVM, or Growth Marketing role;
• Experience in microfinance, banking, lending or financial services advantageous;
• Analytical and data driven;
• Curious about behaviour;
• Commercially aware;
• Practical and solution focused;
• Ownership-driven
• Low ego, high accountability.